Recruiting

5 Ways to Optimize Your Candidate Experience

Nov 6, 2019
·
3
min read

An effective recruiting process starts with creating a positive candidate experience. From job description to final offer, ensuring the candidate views your employer brand in a favourable light at every stage in the process is key to staying competitive in today’s tight labour market.

But providing a consistent experience takes time and can be challenging to juggle alongside other HR operations. Here are five ways to quickly optimize your candidate experience today:

1. Keep your employer brand up-to-date

Each interaction candidates have with your brand - via a job description, career page, email correspondence, or in-person interview - gives them a sneak peek into what it’s like to work at your company. Making sure these experiences are consistent and positive is key to attracting high-quality candidates, maintaining engagement, and ultimately increasing employee retention.

Keep things up-to-date and consistent by auditing each touchpoint on a regular basis. On social media, for example, where many candidates follow their favourite companies, be sure to regularly share photos that convey your company culture. Extend this same tone to other areas, making sure your career page shows similar images and your emails are written in the same voice/tone.

2. Craft thoughtful job descriptions

Your job descriptions are candidates’ first interaction with your company brand. Use them to set expectations about the person you’re looking for and the impact he/she can expect to make in the role.

Be sure to also be realistic. Explain the actual areas this person will be responsible for without exaggerating or leaving out certain parts.

Include an introductory paragraph that also describes your company and what makes it an appealing place to work. Highlight any specific benefits or incentives that would be worthwhile knowing about for prospective employees. This can include non-monetary things like a casual dress code, flexible hours or free lunches.

3. Streamline your recruiting process

Job seekers want to apply to jobs in as few steps as possible and to remain aware of their standing throughout the funnel. Consider automating your recruiting process with technology like an applicant tracking system to create the smoothest candidate experience possible.

4. Conduct an audit of the candidate experience

Walkthrough your company’s candidate experience as if you were the job seeker. Review each touchpoint to ensure it’s a positive, seamless process for the candidate. Ask yourself whether you’d appreciate the experience and, if not, how you can improve.

5. Listen to candidates

Listening to candidates’ experiences with your hiring process can provide actionable insights for your recruiting strategy as a whole. Direct feedback on the application process, email correspondence, and even interviews allows you to uncover areas of improvement. You can request this type of commentary via a survey format to best capture and track responses.

Topics in this article
About the Author
Jazz HRJazz HR

JazzHR is powerful, user-friendly recruitment software that scales your ability to find and hire great talent.

Upcoming
Navigating employee leave types: An open Q&A with an employment lawyer
Thu
,
Sep
30
,
1:00 pm
EST
Starting in
00
Days
00
Hrs
00
Min
00
Sec
Register Now

Get HR insights from Andrea
Subscribe to Think with Humi

Hey there 👋 my name is Andrea Bartlett.

I’m the Director of HR at Humi, and I’m obsessed with all things people and human resources. Throughout my time working in a range of industries, I’ve learned that one thing is clear: the world of work is changing and HR professionals are leading the charge. 

I believe that businesses should know their people as well as they know their product. But people are complex, and the solutions aren’t always easy. That’s how Think with Humi will help. 

Written by me, this newsletter is designed to give you insight into the relevant and raw people challenges, and give you the tools to enable you to continuously to shape the future of work. 

Written by a people leader, for people leaders.

Written by a real HR expert

Yes, Andrea is actually writing them every two months. Got questions about something in an email? No problem – reply to the email and she’ll get back to you.

Not your typical HR content

We know that HR is evolving and you don’t need to be told the same advice you've been hearing for years.

Practical resources

A list of resources that we find useful. If a template or an article has helped us, it’s probably going to help you too.

Get  HR insights from Andrea
Subscribe to Think with Humi

Continue reading

Explore Topics