Brand Guidelines
Guidelines for usage of the Humi visual assets
Our Logo
We are very proud of our logo, and we require that you follow these guidelines to ensure it always looks its best. Our logo is the combination of a simple and modern wordmark with the icon.
Icon
In cases when the Humi brand has already been established we simply use the icon on its own. While the icon can exist without the wordmark, the wordmark should never exist without the icon.
Exclusion Zone
The logo and the icon’s exclusion zone is equal to half the height of the icon (marked as × in the diagram).
Minimum Size
Establishing a minimum size ensures that the impact and legibility of the logo is not compromised in application.
The Humi Logo should never be smaller than 70px in digital or 20mm in print.
The Humi icon should never be smaller than 21px in digital or 6mm in print.
Logo Misuse
It is important that the appearance of the logo remains consistent. The logo should not be misinterpreted, modified, or added to. No attempt should be made to alter the logo in any way. Its orientation, colour and composition should remain as indicated in this document — there are no exceptions.
Our Colours
Humi’s colours are diverse yet reserved in use. We use mostly White, light beige, and light grey, and the primary colours as accents.
Background Colours
Primary Colours
Secondary Colours
Typography
At Humi, we care about design and we understand the importance of typography. We require consistency in typography throughout our brand by adhering to these rules.